Wilson Marketing utilizes the following types of advertising and promotional media:

• Direct mailings to various segments of the food service industry, products promoted vary by segment targeted
• Email product updates and new product information to an extensive list of dealers, service agencies, and food service equipment installers
• Print ads in various local/regional trade publications*
• Wilson Marketing website

Our objectives are to aggressively market food service equipment to the various elements of the food service industry at the highest level of professionalism possible. Our recognition in the marketplace allows Wilson Marketing to participate in all opportunities that become available. We earn this position by doing the basics of our business correctly the first time, every time.

End-Users and Consultants

The modern representative/distributor group must recognize that "end user" sales calls are the single most effective avenue to bring products to the commercial food service market. Wilson Marketing devotes a significant amount of time to calls directed towards this segment. It is important to work end user leads through various dealers, thereby educating and forming strong relationships. A secondary objective of Wilson marketing is educating consultants and dealers through demonstrations and seminars. Such methods were important to increasing Hussmann's market share. Leads are generated from shows, dealer referrals, direct calls to end users, factory inquiry by end users, and service agencies for replacement business.

Exceeding customer needs and demands creates a high level of customer satisfaction and is a primary objective of Wilson Marketing. This includes the satisfaction of the end user. This is extremely important in maintaining a solid customer base so that energies may be spent in targeting and acquiring new customers.

* As needed. As a representative, this form of advertising has not proven to be an effective way to market our product line